Storywheels is an American jewellery brand that has just launched within the United Kingdom. Their main product offering is the bracelet and charms concept similar to that of Danish brand Pandora and UK brand Links of London.

The concept behind their jewellery is that of a Story Wheel hence the name of the company. The brand was actually created by accident with the idea only coming when the original founder of the company missed his flight. He wanted to buy his wife a present but was deeply uninspired by the range of jewellery available at the airport terminal.

Racking his brains he came up with the concept of a bracelet that charms could be added to signify certain memorable moments in their relationship such as anniversaries, holidays and engagements etc

The charms are divided into the categories, silver charms, gold charms, white gold charms and silver stackers. You can view our vast collection of Storywheel jewellery below.